BASA Visits Colombia
An Emerging Markets Project
UPCOMING DEPARTURES
PROJECT DURATION
DREAMING OF DOING BUSINESS ABROAD?
Participating in this project will allow you to follow and experience first-hand the steps that a company takes to enter a new market. You’ll meet with local professionals who have faced international expansion to hear their stories and insights. You’ll understand the challenges of expanding and doing business abroad. Through workshops and company visits, you’ll practice adapting products to a new market on your own.
Whether you want to work abroad, work with different cultures, or even start your own business, you need to understand what it truly means to work internationally. More and more businesses are going global. Social and political issues now have global impact. Young professionals need these skills to stand out in our increasingly global world. Join us in Colombia to gain crucial contacts abroad to launch your career in international business from back home or even abroad! You’ll discover that beyond the resorts lies a festive, economic powerhouse to discover.

WHAT'S IN IT FOR YOU?
Gain International Experience
Eliminate Misconceptions & Biases
Network with Local Professionals
Discover Opportunities Abroad
WHY COLOMBIA?
A country that has been transforming over the past decade, Colombia has become a Latin American powerhouse for business, innovation, and entrepreneurship. While being surrounded by a colourful culture, you will discover a mixture of landscapes, professionals, and businesses that will challenge your perception of the country, and teach you to think outside the box when it comes to development.
Economy
Geography
Population
Languages
THE CITIES

Medellin

Bogota

Cartagena
PROJECT ITINERARY
Arrival in Medellin
Welcome Dinner, Icebreaker Activities, Goal Setting
Colombia's External Environment: Part 1
Spanish and Colombian Culture Masterclass, Cultural Activities, Pueblito Paisa, Group Dinner
Begin exploring Colombia’s unique cultural environment. As one of the largest Spanish speaking markets in the world, international professionals must be well immersed in this colourful, traditional culture. After a half-day masterclass, you’ll visit a model Colombian town and enjoy a traditional Colombian dinner.Colombia's External Environment: Part 2
Colombian Government, El Alpujarra Administrative Center, Communa 13, Night Off
Today’s emotional day explores the infamous political environment of Colombia. You’ll start by learning about Medellin’s municipal government and the many innovative ideas they’ve implemented to move the city forward. In the afternoon, you’ll visit one of Medellin’s poorest communities to see first-hand the impact of political tensions and how the neighbourhood has prevailed nonetheless.The Impact of International Companies on Colombia
Certified Colombian Coffee Farm, Starbucks Coffee Store, Mini-Workshop, Flight to Bogota
It’s time to put yourself in the shoes of the locals – today, you’ll discover how international businesses entering Colombia are impacting the country from the perspective of its residents. By taking a closer look at the coffee industry, you’ll develop knowledge about the good and bad of foreign companies on the lives of Colombians.Market Entry Strategies
Workshop on Market Entry Strategy, Company Visit, Evening Off
Now that you have a clearer picture of the local environment, you’ll see how companies can expand abroad! You’ll take part in a workshop to test your knowledge on market entry strategy and take part in a company tour to see exactly how it’s done.Colombia's Growing Economy
Canadian Embassy, Lunch with professionals, Gold Museum, Group Dinner, Night off
Discover Colombia’s growing economy! You’ll spend the day learning about Canada-Colombia relations, as well as the country’s current economic environment. You’ll also discover opportunities for Canadians looking to do business in this vibrant nation.Adapting Your Marketing Strategy
Company visit, Colombian Megastore, Marketing Workshop, Colombian Cooking Course
With insider info on the Colombian market, it’s now time to adapt your company’s strategy! Today, you’ll learn more about how international companies have tailored their products to the Colombian market and try your hand at product adaptation in several unique workshops around Bogota!Day Of Your Own In Bogota
Take advantage of some free time to discover our recommended attractions or explore beautiful Bogota on your own terms!
Adapting Your Internal Strategy
Business Etiquette Masterclass, Build an Internal Strategy Workshop, Walled City
Today, you’ll learn about adapting your internal strategy when expanding abroad. You’ll take part in a business etiquette course where you’ll explore the importance of internal strategy, and have the opportunity to develop your own!Day Of Your Own In Cartagena
Take advantage of some free time to discover our recommended attractions or explore beautiful Cartagena on your own terms!
Imports and Exports
Cartagena Port, San Felipe Castle, Closing Dinner
Imports and exports are a key part of Colombia’s economy. You’ll visit Cartagena Port – the international gateway in and out of Colombia. Later in the evening, enjoy a closing dinner with your team. The closing dinner will allow you to reflect on your experience in Colombia before closing off this eye-opening experience.Departure
Final breakfast, check out, flight home

Adam Vieira
“My experience can be summarized in one word: Amazing. The EMP team was able to balance adventure with an unforgettable learning experience.”

Adam Vieira
“My experience can be summarized in one word: Amazing. The EMP team was able to balance adventure with an unforgettable learning experience.”
STILL HESITANT TO APPLY?
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* Certain conditions apply. Reduced Program Fee is valid for applications received by February 15, 2019 or while supplies last (20 spots). Program fee of $3500CAD includes international airfare to and from Winnipeg (YWG). Rates are for double occupancy in hotel accommodations. The prices advertised on this site include all taxes and service charges. The prices shown include the contribution to FICAV of 1$ per $1,000 of tourist products or services purchased. In the event of an increase in taxes, duties or other charges authorized by a recognized public authority, the prices shown could increase accordingly. The price may also vary in the case of an increase in exchange rate or a fuel surcharge imposed by the air carriers. Prices advertised on our website are valid if you purchase services in a same session. If you sign off our website, prices may be different the next time you log on. Activities and the order of the itinerary differ slightly from the itinerary above – the final itinerary will be provided to all participants prior to departure. Detailed booking policies can be found at emergingmarket.ca/booking-policies