Building a Global Strategy
CHINA
UPCOMING DEPARTURE
PROJECT DURATION
DREAMING OF DOING BUSINESS ABROAD?
International business is a fascinating field, but a difficult one to get into. Whether you want to work abroad, work with different cultures, or even start your own business, you need to understand what it truly means to work internationally. More and more businesses are going global. Social and political issues now have global impact. Young professionals need these skills to stand out in our increasingly global world.
Participating in this project will allow you to follow and experience first-hand the steps that a company takes to enter a new market. You’ll meet with local professionals who have faced international expansion to hear their stories and insights. You’ll understand the challenges of expanding and doing business abroad. Through workshops and company visits, you’ll practice adapting products to a new market on your own. Most importantly, you’ll gain crucial contacts abroad to launch your career in international business from back home or even abroad!
PROGRAM HIGHLIGHTS
- Explore two major hubs for Canadian businesses and expats in China
- Connect with international business professionals and local experts
- Adapt a real company’s strategy to the Chinese market
- Join a community of young professionals like you looking to do business abroad
SKILLS AND KNOWLEDGE YOU'LL GAIN
- Analyzing the economic, social, and political landscape abroad
- Deciding whether or not to go global
- Choosing a fitting market entry strategy and finding partners abroad
- Adapting products to local needs and trends
- Communicating effectively across cultures
WHY CHINA?
China is the largest manufacturer and exporter in the world making its importance to young professionals undeniable. As the second largest economy in the world, China provides opportunities for business professionals to experience a unique culture intertwined with a dynamic and diverse economy. China’s rapidly evolving markets, infrastructure, and standards of living attest to the country’s undeniable importance in the global economy.
Economy
Geography
Population
Languages
THE CITIES

Beijing

Shanghai
PROJECT ITINERARY
Arrival in Beijing
Welcome Dinner, Icebreaker Activities
Analyzing Foreign Markets - China, Part 1
Tiananmen Square, Masterclass on Chinese business culture, traditional Chinese dinner
Analyzing Foreign Markets - China, Part 2
Chinese industry activity and company visit, Beijing Financial district, new year’s eve out in Beijing!
Day Off in Beijing
Explore beautiful Beijing on your own terms, take part in New Year’s festivities or hike the Great Wall!
Exploring the Financial Capital of the East
Bullet train to Shanghai, Financial District Visit, the Bund, River Boat Cruise
Expanding Abroad - Market Entry Strategies
Masterclass on market entry strategy, visit a Canadian company that entered the Chinese market, moderated roundtable discussion on controversial international expansions
Adapting Your Marketing Strategy
Product adaptation strategies workshop in a Chinese market, activity on adapting a traditional Chinese product abroad, evening off in Shanghai
Adapting Your Internal Strategy
Masterclass on cross-cultural communication and Chinese business etiquette, activity on building internal strategies and communication, closing dinner, night out
Departure
Final breakfast, check out, flights home

Michael Richardson
“Absolutely amazing experience. I participated in both the China program and the South Africa program and can say that these were some of the most eye-opening experiences of my life.”

Michael Richardson
“Absolutely amazing experience. I participated in both the China program and the South Africa program and can say that these were some of the most eye-opening experiences of my life.”
STILL HESITANT TO APPLY?
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Emerging Markets Project – 1250 rue Guy, Suite 600, Montreal, QC, H3H 2T4, Canada | info@emergingmarket.ca | 1-844-736-0736
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* Certain conditions apply. Reduced Program Fee is valid for applications received by November 1st, 2018 or while supplies last (20 spots). Program fee does not include international airfare – please contact us for a personalized quote with airfare if you would like for us to book your flights. Rates are for double occupancy in hotel accommodations. The prices advertised on this site include all taxes and service charges. The prices shown include the contribution to FICAV of 1$ per $1,000 of tourist products or services purchased. In the event of an increase in taxes, duties or other charges authorized by a recognized public authority, the prices shown could increase accordingly. The price may also vary in the case of an increase in exchange rate or a fuel surcharge imposed by the air carriers. Prices advertised on our website are valid if you purchase services in a same session. If you sign off our website, prices may be different the next time you log on. Activities and the order of the itinerary differ slightly from the itinerary above – the final itinerary will be provided to all participants prior to departure. Detailed booking policies can be found at emergingmarket.ca/booking-policies