Building a Global Strategy



Feb 16, 2019 – Feb 23, 2019
Apr 27, 2019 – May 4, 2019


8 days + flight


Participating in this project will allow you to follow and experience first-hand the steps that a company takes to enter a new market. You’ll meet with local professionals who have faced international expansion to hear their stories and insights. You’ll understand the challenges of expanding and doing business abroad. Through workshops and company visits, you’ll practice adapting products to a new market on your own.

Whether you want to work abroad, work with different cultures, or even start your own business, you need to understand what it truly means to work internationally. More and more businesses are going global. Social and political issues now have global impact. Young professionals need these skills to stand out in our increasingly global world. Join us in Mexico to gain crucial contacts abroad to launch your career in international business from back home or even abroad! You’ll discover that beyond the resorts lies a festive, economic powerhouse to discover.

  • Explore two major hubs for Canadian businesses and expats in Mexico
  • Connect with international business professionals and local experts
  • Adapt a real company’s strategy to the Mexican market
  • Join a community of young professionals like you looking to do business abroad

Ready to Participate?

We aim for each project to consist of an ambitious and diverse community of young professionals. Applications are reviewed on a first-come, first served basis so be sure to apply asap to guarantee your spot!


  • Analyzing the economic, social, and political landscape abroad
  • Deciding whether or not to go global
  • Choosing a fitting market entry strategy and finding partners abroad
  • Adapting products to local needs and trends
  • Communicating effectively across cultures


Mexico is a country that’s intriguing and relevant for many North American companies. Alongside Canada and the US, it is one of the 3 largest markets in North America. More recently, the country has become increasingly relevant to international business professionals in light of NAFTA renegotiations and strained relations with the neighbouring USA. Nonetheless, Mexico is rich in culture and unique values that are rather distinct from other Latin Amerian countries.


90% of Mexico’s trade is under 12 free trade agreements. With 44 partner nations, it has more trade agreement partner than any other country.


Mexico’s geographic size is equivalent to Saudi Arabia but it supports a 5x larger population.


Mexico is the 10th largest country in the world by population with over 80% of its inhabitants living in urban areas.


Though Spanish is the main language, there are over 100 Native American languages still spoken today.


Mexico City

Mexico City is the capital and economic hub of the country. Incidentally, it’s also the 8th richest city in the world. Though often sidestepped by travelers in favour of resorts, Mexico City is one of the oldest inhabited cities in the world with 10,000 years of history. As a nod to its rich cultural history, Mexico City houses beautiful Hispanic and colonial-era buildings and landmarks throughout. As a hub for international businesses, it also houses large portions of the country’s service, finance and manufacturing industries.


Puebla is a laid back and colourful city just a few hours from Mexico City. It is the 4th largest city in Mexico with picturesque buildings and over 100 churches in the city center alone. Economically, its main sectors are similar to Mexico City though it additionally houses a large automobile industry and well-known universities. Head’s up – it’s also known for its rich culinary history meaning delicious Mexican food awaits!



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    Arrival in Mexico City

    Welcome Dinner, Icebreaker Activities

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    Analyzing Foreign Markets - Mexico, Part 1

    Mexican culture course on business etiquette and interpersonal relations, tour of historic Zocalo district, visit Mexico’s oldest coffee shop

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    Analyzing Foreign Markets - Mexico, Part 2

    Mexican industry activity, company visits focussed on the Mexican economy, evening off in Mexico City

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    Expanding Abroad - Market Entry Strategies

    Masterclass on market entry strategy, visit a Canadian company that entered the Mexican market, moderated roundtable discussion on controversial international expansions, transfer to Puebla

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    Day Off in Puebla

    Explore the culturally- and historically-rich city of Puebla with our recommended activities or on your own terms!

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    Adapting Your Marketing Strategy

    Product adaptation strategies workshop in a Mexican market, activity on adapting a traditional Mexican product abroad, cooking class

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    Adapting Your Internal Strategy

    Masterclass on cross-cultural communication and Mexican business etiquette, activity on building internal strategies and communication, closing dinner, night out in Mexico City

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    Final breakfast, check out, flights home


Adam Vieira

Merchant Services Manager, Income Access

“My experience can be summarized in one word: Amazing. The EMP team was able to balance adventure with an unforgettable learning experience.”


Adam Vieira

Merchant Services Manager, Income Access

“My experience can be summarized in one word: Amazing. The EMP team was able to balance adventure with an unforgettable learning experience.”


Emerging Markets Project – 1250 rue Guy, Suite 600, Montreal, QC, H3H 2T4, Canada | | 1-844-736-0736
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* Certain conditions apply. Reduced Program Fee is valid for applications received by November 1st, 2018 or while supplies last (24 spots). For applications received after this date, program fee will increase by $200. Program fee does not include international airfare – please contact us for a personalized quote with airfare if you would like for us to book your flights. Rates are for double occupancy in hotel accommodations. The prices advertised on this site include all taxes and service charges. The prices shown include the contribution to FICAV of 1$ per $1,000 of tourist products or services purchased. In the event of an increase in taxes, duties or other charges authorized by a recognized public authority, the prices shown could increase accordingly. The price may also vary in the case of an increase in exchange rate or a fuel surcharge imposed by the air carriers. Prices advertised on our website are valid if you purchase services in a same session. If you sign off our website, prices may be different the next time you log on. Activities and the order of the itinerary differ slightly from the itinerary above – the final itinerary will be provided to all participants prior to departure. Detailed booking policies can be found at